The Most Important Facts About the Portal Launch

At the very beginning there is of course brainstorming and basic research within the industry in which the portal is to be launched.

This includes: keyword research, competition check, target group analysis (companies and visitors) and assessment of income potential.

Here is a concrete example of this phase of the portal launch: Portal launch – Part 1: Idea and industry analysis

We are also happy to offer a non-binding consultation in which we discuss the portal idea, present our offer and evaluate a possible collaboration.

The next step in launching the portal includes the conception and technical setup of your own portal. The aim here is to make the right basic settings and create an appropriate structure for the offers that will later be listed in the portal. This also includes defining search filters and properties.

A report for orientation can be found here: Portal start – Part 2: First steps

During the setup phase, we are happy to provide you with helpful tips, take on individual tasks upon request, or provide feedback on the current status of things.

The following step deals with questions about the optical appearance: which logo the portal will have, which colors and fonts will be used and much more. There are also a few organizational things to clarify, such as choosing a suitable domain or setting up an email inbox.

There is more about this using a concrete example for orientation: Portal start – Part 3: Logo, design and more

The discoverize team is also happy to support you with this step.

Before publishing the initial version of a portal, the following things should also be done:

• Creating a structure for the homepage and content pages and filling it with initial topics
• Defining premium options
• Import first entry data

To make the last point mentioned easier, we offer a special module (data scout), which simplifies and accelerates the initial collection of basic data from the companies listed in the portal. We would be happy to find out more about this in a personal conversation. We would be happy to find out more about this in a personal conversation.

There is also more about this phase of the portal launch in this article: Portal launch – Part 4: Setting up the first content and GoLive

Even after the initial portal launch, a portal operator still has to complete further tasks to make their own portal successful. These include, for example: publishing additional content, fine-tuning the search engine-relevant settings, communication with companies listed in the portal and, of course, making the portal known to your own target group.

A number of helpful tips and tricks as well as some best practice examples are summarized here: Best practices – making industry portals successful

If you have any questions, uncertainties or would like support, the discoverize team is happy to help at any time.