Features of the branch portal software
discoverize is constantly evolving software. We adapt the functions with feedback and requests from our portal operator. We are also developing new features that are geared to the changing needs of the market.
The Core Components
the 3 most important functions of the branch portal software

SEO Optimization – Organic Traffic
The most important component for the success of an branch portal is reach and visibility on the Internet. That is why we have placed a strong focus on first-class search engine optimization (SEO). From automatically created and keyword-optimized search pages to cross-linking to SEO fine-tuning. Combined with the focus on a branch or niche, the portal can quickly score here.
Branch-specific, individual configuration
In order to be able to address the target group with the branch portal as precisely as possible, the software maps the branch or region in several areas. Branch-specific properties and search filters, individual evaluation categories, keywords and text modules geared towards the target group clearly convey to visitors and companies that this portal is made for them.


Integrated premium business model
In order to ensure the monetization of the portal and long-term growth, the third focus is on the premium business model. This, too, can be individually tailored to the branch and its company and adapted at any time. Billing and renewal are automated. We see a cancellation rate of less than 5% per year on the portals.
Branch Portal Features and Functions in Detail
Overview of all essential technical components
Search Engine Optimization
organic traffic through SEO
Regional Portals
Improvements for regional portals: optimize relevant areas, links on search page etc. for regional portals.
Info on Regional PortalsBranch-specific keywords
Up to 2 main keywords can be defined, which best capture the company or the branch.
more about SEOContent Blocks for Search Pages
In order to improve the search engine ranking, a separate content block for explanation can be created on each search page (area and property).
more about content blocksProperty Search Pages
The system automatically generates keyword-optimized search pages for all SEO-relevant properties.
more about search pagesCombined Search Pages
The system also automatically generates search pages for the combinations of areas and properties. These are then optimized for the 2 keywords.
Search Pages for Areas
The system automatically generates keyword-optimized search pages for all areas: i.e. countries, federal states, tourist regions, towns and districts.
to the search pagesSEO Fine Tuning
In order to improve the presentation in the search engines, the text modules for the individual page types can be individually adapted in the administration.
more about SEORedirects
When renaming properties, for example, redirects to a new URL are automatically created.
more about forwarding3rd level navigation
In order to highlight certain pages in the portal for search engines and visitors, they can be presented in the 3rd level of navigation.
more about the 3rd level navigationPremium Business Model
extensive monetization option
Adjustment of Prices
Prices and terms can be adjusted at any time – you can also set whether the new prices only apply to new customers or also to existing customers.
more about PremiumAutomatic Invoicing and Dispatch
After booking (and again after the term has expired), invoices that are correct in accounting are automatically created and sent to the customer and portal operator.
more about invoicingAdvantages for Premium Customers
There are many advantages for the premium entry. Among other things, you will be displayed higher up on the search page and appear in the premium block of the competition.
more about PremiumFree Basic Entry
The basic entry is free of charge in order to guarantee the highest possible coverage and thus range.
Display of Prices
It can be set whether annual or monthly prices or gross or net prices are set.
more about pricesIndividual Packages
The prices and terms can be set individually and thus geared to the companies in the branch.
more about the packagesIndividual Conditions
Discounts or special conditions can be stored for each customer.
more about individual conditionsRight of Withdrawal
The right of withdrawal can be set individually.
more about the right of withdrawalOverview of Premium Earnings
In several tables you get an overview of the income with Premium.
more about the revenueBranch-specific Properties
The Core of the Branch Portal
15 Property Types
Any number of individual properties from a total of 12 different types can be created: yes / no, multiple selection, number, link, etc.
more about the property typesUseful Properties
Important properties can be highlighted for better user guidance.
to the useful propertiesPremium Properties
Properties can be created in such a way that they can only be filled in by premium entries.
more about propertiesMultiple Entry Types
Expand niche further
Create Entry Types
Portal operators can add any type of company to their portal. These can be configured individually.
more about the property typesChange Entry Type Yourself
The entry type can easily be created and changed in the management via the list of entries. This is particularly helpful in the early stages.
more about change entry typeCustomizable SEO Settings
You can optimize the SEO settings for all entry types. So you can create the templates for the meta description and the title of all entry-specific page types for each entry type.
to the SEO settingsPremium for Every Entry Type
On branch portals with several entry types, it is possible to define the premium products and premium packages individually for each entry type.
more about Premium per entry typeCustomizable Application Forms
This allows you to create tailor-made request forms for each branch on branch portals with several businesses, e.g. B. on a portal for hotels and restaurants
to customizable application formsIndividual Map Section
The data structure of areas / locations and map sections can be adapted so that all areas can have their own settings (e.g. map section per entry type).
more about individual map sectionsEvents and Meetings
As a portal operator, you can create a special entry type event. Ideal for timed entries such as events, workshops and training courses. Can be filtered and sorted by date in the search.
more about events and meetingsLinking Entries
The property type links allows portal operators to create links between companies and other entries on the branch portal. For example between coaches and workshops, yoga studios and yoga teachers. The linked entries are then also displayed on the respective entry page.
more about linking entries in the branch portalChild entry types and property inheritance
Child entry types make it possible to create entry types that are very dependent on a parent entry. Example: Events or courses as children of sport studios
more about children's entry typesMultilingualism (alpha)
Germany - Europe - worldwide
Internationalization and multilingualism
The visible front end is almost completely translatable. We are currently working on improving SEO performance and automated translations of workflows.
further to multilanguageAdapt texts and translations
Editing all customizable text blocks. With this function it is also possible in german portalsto adapt and edit the text blocks if necessary.
read more texts and translationMultilanguage on the search page
Multilingual search page. The search page is the most complex page on the discoverize industry portals, as a wide variety of search filters such as areas, properties and also free text can be combined there. All filters should continue to work for searches in all languages of the portal. The search results, lists and links are then displayed in the desired language.
more about progressInteractive Map
user-friendly operation
Open Street Map
By using your own Open Street Map Server, there are no fees for using the map, such as with Google Maps.
more about Open Street MapCluster
If too many companies are placed in a confined space, we show a cluster marker so that you can zoom in further.
more about clustersInitial Map Section
In order to optimally pick up visitors, you can specify the initial map section on the search page.
more about map sectionsCompanies Nearby
By querying the visitor’s geographic coordinates, they can display the appropriate companies in the vicinity.
more about GEO coordinatesReviews
helpful feedback from visitors
Individual Evaluation Criteria
In order to receive as branch-specific feedback as possible from the visitors, any individual evaluation criteria can be created and evaluated.
about the evaluation criteriaManagement of Ratings
Reviews can be activated or rejected according to various rules.
more about the administrationNotes for Companies
Reviews can be activated or rejected according to various rules.
more for companiesTurn off Reviews
If reviews are not interesting for the portal, you can switch them off completely.
more about reviewsAggregated ratings
Reviews from external sites can be displayed in the branch portal.
more on aggregated reviewsFilter by Ratings
Visitors can filter companies according to the overall rating and according to all individual evaluation criteria on the search page.
more about filtering by ratingsCMS and Blog
manage additional content
Extensive Blog Infrastructure
News, tips and other content from the branch can be presented in the blog.
to the blogCreate Content Pages Yourself
Portal operators can create new pages in their branch portal themselves.
for explanationCross-Linking Blog and Search Pages
Blog posts can be linked to any search pages (area and property) and are displayed there as a teaser.
more about blog postsRSS
The blog can be subscribed to via RSS.
Custom Dynamic Texts
Certain important text modules can be set specifically for the portal.
for documentationComprehensive HTML Templates
There is a wide range of layout and design templates for the content blocks and static pages.
Edit content in the Richt-Text-EditorUpload of Documents
Portal operators can upload any document (pdf, doc, etc.) and offer them to visitors or companies for download.
Upload documents to the branch portalFreely fillable content block on the blog page
The new content block can be filled via the portal management in the blog settings.
more about blog page content blockPrivacy
up-to-date and secure
Change of terms and conditions / privacy policy
The change in the terms and conditions or data protection declaration can result in a confirmation from the company.
more about data protectionGDPR compliant
The storage of the data and the structure of the portal meet the legal requirements (no legal advice).
more about GDPRConsent to cookies (GDPR compliant)
Cookie consent tools must prevent the use of non-essential cookies and similar technologies as long as the website visitor has not given their consent.
more about cookie consent solutionInterfaces and Connections
API
Property type - integration (shop)
External content can now be integrated for individual companies. There is also the new property type Integration. This allows z. B. Integrate shops, timetables, booking pages and any other external pages that provide further information on the listed companies.
more about the entry type - integrationAvailability
With the values entered by the user, all configured availability providers are requested. The best results are then displayed to the visitor.
more about availabilityInterface for retrieving rating data
Portal operators and authorized persons can now access rating data from the portals via a separate interface.
more about the interfaceEntry API: Enable or disable entries
The status of entries can be changed via special endpoints. Deactivated entries only appear in the portal management, not in the user frontend
Import and Export
Data from and into the system
Export of the Company
All companies can be exported with extensive information (properties, statistics, etc.).
more about exportExport of Image Data
When exporting company entries, images can now also be exported in order to e.g. B. to use outside of the branch portal.
more about image exportImport of Data
Company data, editorial reviews and images in different data formats can be imported into the system (with Excel or csv).
more about importAdministration
Portal Management
Web based
The administration of the portal as well as the company takes place via the web and can be opened password-protected in any browser.
Web based administrationManagement on Mobile Devices
The view and usability of the administration area for entry and portal operators on mobile devices such as smartphones and tablets have been significantly improved.
further informationEdit Company
The information about the companies can be entered in the administration and pictures can also be uploaded.
more about company administrationBusiness proposals
Visitors and companies can suggest new or not yet listed companies.
Manage suggestionsEditing Regions
Regions can now be changed, created and deleted. Thus, regions and search pages are perfectly tailored to the respective branch.
Edit regionsEditing Regions
A mechanism that allows an application to receive real-time notifications when certain events occur. For example, when a new entry is created in the portal. The data of the new entry manager is then sent directly to this webhook.
more about the webhookDelete users
When deleting entry managers, all entries of them can optionally also be deleted.
more about deleting usersStatistics
informative overview
Portal Statistics
From page views to visitors, length of stay and activities of the visitors, we show an overview of the most important metrics in the portal.
more about portal statisticsStandard / Premium Statistics
The display of the comparison of visitor activities between the basic and premium entry is helpful for marketing and selling premium entries.
more about statisticsSEO Performance
We show the development of the ranking and the performance in Google: clicks, impressions, CTR, position.
more about SEOCompany Statistics
The metrics of the visitors can also be evaluated for each individual company and can be displayed in their administration area.
more for companiesDesign
user-friendly for optimal interactions
Individual Design
The design of the branch portal is individually tailored to the target group.
more about the designMobile, Responsive Design
All pages are user-friendly and optimized for mobile devices, smartphones, tablets, etc.
more about the designFree Text Search with Suggestions
The free text search automatically finds the right search pages or entries and presents suggestions from all entry types.
more about free text searchSticky Header
The header area scrolls down with the content so that the navigation can be reached quickly at any time.
more about stick headersSearch Page Layout
The initial layout (map, list) can be set and also adapted by the visitor.
more about the layoutIndividual Invoices
The invoices for Premium are branded with a logo and can also be designed.
more about the billsEntry owner dashboard with custom design
Support companies and entry operators directly at their first contact in the administration area of an business portal and explain important steps at a glance.
more about the entry owner dashboardUser-friendly entrypage
Attractive presentation for the initial visual impression of a company page in the portal.
more about the entrypageTechnology
future-proof and proven
Daily Backups
All portals are backed up daily so that a broken portal can be started up again within minutes.
more about backupsComprehensive Monitoring
We are informed of any problems that arise and deal with them immediately if necessary.
more about monitoringCustomizing
Adjustments to your own portal are possible at any time; We also implement completely new features promptly.
more about customizingRecaptcha and Turnstile (beta)
It can now be activated on the main inquiry forms of your industry portal Google Recaptcha or Turnstile (beta).
more about RecaptchaAutomatic performance optimization during traffic peaks
Tracking of average search durations and short-term performance optimization when a certain threshold is exceeded.
more about performance optimization during traffic peaksSpam defense: Number of requests per IP address can be limited
You can set how many requests can be made from the same IP address within 2 hours.
more about limiting requests per IP addressUser Generated Content
more reach through content from visitors
External Evaluations
Integration of external evaluations, in particular to facilitate the creation of the portal in the beginning with valuable additional content.
more on aggregated reviewsIndividually Configurable Request Form
The request form to the companies can be expanded to include any fields so that the correct information can be requested.
to the inquiry formPublic Questions and Answers
In addition to the inquiry form, public questions can also be asked. These can be answered by other visitors or the company.
Questions and answers for visitorsSuggestions for Improvement
Visitors and companies can submit suggestions for improvement in the event of inadequate or outdated information.
more about suggestions for improvementRanking and Points
Sorting on the search page
Sorting by Points
The standard sorting on the search page is based on points that the company receives for the following areas.
more about sortingSorting by Distance
You can sort by distance on the search page. This allows visitors to display the closest companies with the distance to their own location.
more about sorting by distancePoints for Completeness
If all information is stored and at least one picture has been uploaded, the company receives 100 points.
more about completenessPoints for Premium
Premium entries receive 200 points and are therefore always sorted before the basic entry.
more about PremiumIndividual Points
Any number of additional points can be awarded to each company individually.
more about additional pointsConfiguration
basic setting options
Advertising Portal
In the advertisement portal, the entries (advertisements) expire after a certain period of time. For advertisement portals, sales brokerage, etc.
more about the advertising portalMultiple Entry Types
Several types of companies in a branch can be displayed in the branch portal with their own properties, keywords and filters.
more about entry typesEmail Blacklist
If spam or abuse occurs, the email or IP can be blocked with the blacklist.
to the e-mail blacklistCustomize email texts
Portal operators can customize email texts. This allows them to be made more individual and personal and adapted to the usual style and “tone” on the portal.
more about email textsInclude Scripts
Tracking, partners, newsletters or other scripts can be integrated globally.
more about the scriptsStatic Map as Fallback
For companies that have not uploaded a picture, the card can be activated as a placeholder.
more about the static mapCall To Actions according to forms
After successfully submitting a form (request, rating, uploading a photo), the visitor can see pop-ups with individual content.
more about CTAsURL Forwarding
When properties or entries are renamed, the system sets up automatic forwarding.
more about forwardingBackground Images for Businesses
In addition to the standard display, the entry page can also be provided with a background image.
more about wallpapersCompare entries
The comparison feature can be activated for every entry type. Then visitors can activate entries on the search page or the listing page for comparison. The selected entries are then displayed side by side in a table on the comparison page.
more about comparing entriesFavorites
Visitors can add entries to the favorites list. On the search page and the entry page, entries can be selected or deselected for favorites. These are then clearly displayed on a special favorites page.
more about favoritesAward settings
For honor or other awards you can customize the texts yourself and upload a logo.
more about award settingsIndividual Button
With this feature, individual call-to-action links for higher conversions can be placed very prominently directly below the inquiry button for each company in the portal.
more about the individual buttonSorting by property
Entries on the search page can also be sorted according to certain properties. For example, by a number (price or similar).
more about sorting by propertyAvailability calendar
An availability calendar can be activated for all entry types. The availabilities of entries are then displayed on the details page of an entry in a calendar view.
more about the availability calendarInterested?
Start Your Business Portal
Find out more about other portal operators and cooperation. We would be happy to advise you in a personal meeting.
